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How We Got Started

Fantasia is a family owned business which was started in 1995. Owners, Julie & Graeme Hale first saw a number of concept stores on various trips to the USA and were convinced that the idea would succeed in Australia.

“Everyone has fond memories of their children growing up, family days off, graduating from school, weddings and other special events. We saw an opportunity for people to create scrapbooks & card-making projects centred around their own family.”

Using their extensive experience in retail management gained from the gift & toy industry, Julie & Graeme decided to open their first dedicated stamping & scrapbooking store in 1998 at Castle Mall, Castle Hill.

“Our first experiment with stamping & scrapbooking was a huge success and within 2 years we had run out of space.” Fantasia moved to a larger store in Castle Mall in 2001 but this extra space was quickly taken up by the new products coming onto the market from USA and Australia.

In June, 2007 Fantasia relocated to new premises at Bella Vista in the Norwest Business Park. This allowed the full range of scrapbooking, rubber stamps & punches to be displayed and included a dedicated classroom that can handle up to 20 students. An expanded range of invitational stationery was added at the new store providing customers with the means to make their own wedding invitations & celebration stationery.